As we thought more about it, it became apparent that it had nothing to do with the canvas. The location. The destination. How could we have momentarily forgotten our purpose on earth? Nothing we ever did was about the destination. It is about value. The journey. The pleasant surprise. The spontaneity. Our journeys have always been a metaphor for life.
In the middle of a once-in-a-generation global slowdown that's decimated the travel industry, an opportunity came along that asked us to craft an experience that would have pushed us to our limit even if we were firing on all cylinders, for clients who had literally seen and done it all.