There are many reasons we want to book hotels on behalf of our overseas guests and business partners, but the short answer is that it works towards a stronger and more sustainable travel ecosystem for all of us...it empowers us to build our businesses locally, to spend locally, to support locally.
A year ago we thought we were almost over this thing, and then the endless 3rd wave came like a tsunami and again challenged every notion we'd had, forced us to rethink our worst outcome business plans, necessitated yet more innovation and creativity, more funny accounting to balance the books, new ways to engage staff and clients, the weekly struggle to look alive in the darkest moments. It’s not like we’re storming Normandy or anything like that. We learned a new game face. It’s mostly handsome.
Traveling the sandboxes to Thailand during Q4 2021 and early Q1 2022 is a once-in-fifty year experience. It is the tourism crowds of the 1960’s, with the prices of the 1990’s, and the modern luxuries of 2021. Like a sneak preview of pre-tourism Thailand, come now, before the world returns.
Phuket is undoubtedly the most famous island in Thailand, if not all of Asia. Fame comes with a price of course, and perhaps for that reason there are many people around the globe who connect Phuket’s global fame to somehow lacking local authenticity. Over the years of building a travel business, people have often asked: “should we visit Phuket? We’re not really beach people. Is it over-developed?”
Southeast Asian countries have been closed off from international tourism for 15 months and counting. There is hope on the horizon for gradual openings, but this long pause has given everyone in the industry time to reflect. If we could start again, would we do anything differently? What would we do better? There may not be time to go back to zero and start from scratch, but the pause certainly has given time to consider a few challenges.